When creating an online consumer campaign to introduce a new product, we understand that you are putting your brand up for everything – the good, the bad and the ugly.
Earlier this year, one of our beloved customers (lamb producer) in Spain did just that. With the best of intentions, they filmed a short, instructional video on how to cook their succulent lamb using Bemis OvenRite® dual-ovenable films. They then shared the video on their official Facebook page. Immediately, comments started streaming in. Many thanked the company for making elaborate Christmas dinners a breeze. “How practical and rich.” “Where does the sauce come from?” But, like everything we share online, there were few criticisms. Criticisms, most around the concept.
So to help you answer those not-so-positive responses to your consumer campaign, we help you answer some of the toughest questions about the Bemis OvenRite® dual-ovenable film to your consumers:
Comment: “Plastic and heat. Bad combination.”
Answer: Thank you for sharing your concerns with us. The packaging we use is called OvenRite® and is designed to withstand high temperatures and meets both EU and FDA compliance requirements. Safe and hygienic, the OvenRite® dual-ovenable films allow you to enjoy tender cuts of meat without fuss or risk of cross-contamination.
Comment: “Everyone is free to eat how they like but I don’t think it is difficult to go to your local butchers and buy a piece of meat that you can cook deliciously at home. Your family will thank you.”
Answer: We love meat, and it sounds like you do too. That’s why we created this product – so even if you are pressed for time, you can still prepare a delicious meal for your family and enjoy a flavorful, quality cut of meat. We also want to make sure the meat doesn’t get overcooked and the packaging and our testing will help you achieve the best taste and tenderness. It’s really the best of both worlds: you get a savory main course without the hassle of traditional prep. Seasonings, sauces, and happy bellies included.
Comment: “This is clearly not healthy.”
Answer: Thank you for sharing your opinion with us. When it comes to meat, we completely understand that you want to put the best fuel in your body. That’s why we invite you to try out one of our delicious cuts of meat packed in OvenRite®. There are a variety of products to choose from to cater to your specific dietary habits – fresh, frozen, seasoned, unseasoned – no matter your taste, there’s the perfect meal out there for you! We put quality first to make sure our customers are getting the best product on the market.
Ultimately, if a customer raises concerns about Bemis OvenRite® that you are unable to answer, connect with Bemis and we will help you answer them. Highlight that the packaging has gone through extensive testing to make sure you get the safest product on the market. OvenRite® is approved by both the EU and FDA, surpassing their requirements for heated materials and food migration standards.
Simply put, OvenRite® is rooted in science. Using these facts and figures positioned in a consumer-friendly way to back-up your responses will make customers more comfortable with the product while representing your brand in the best light.
The internet can be a scary place; make sure you have the right tools to handle whatever may come your way.
Do you want to know more? Contact us