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It’s universally acknowledged that 70% of consumer purchase decisions are made in-store, it’s also well known that the product packaging also affects the consumers buying decision.
Referring to those points, a potato supplier from the Netherlands asked Bemis to take their potatoes packaging to the next level, to catch the shoppers’ attention whilst shopping for their barbecue.
With so many options available for the consumers to choose from, they wanted a solution that looked good and passed the eye test.
Their potatoes had to be potatolicious.
And they did.
Bemis provided the perfect solution using a SkinTite® HB 150 ALU sealing to an Aluminium tray.
Bemis skin film delivered a wrinkle-free skin effect with the perfect gloss and transparency needed to convert every curious passerby to a satisfied buyer.
So does this final pack say "Choose me, buy me, BBQ me?" It sure did. Consumers couldn’t resist.
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