How we teamed up with a poultry brand for a creative revolution

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How we teamed up with a poultry brand for a creative revolution

Packaging Science

How we teamed up with a poultry brand for a creative revolution

3/20/2018

A Finnish brand owner was looking to shake things up with their sliced chicken product line.
 
They want to take all the preconceived notions about what a pack should look like and throw them out the window.
 
That’s when the creativity happened
 
A long-standing customer of Bemis in the sliced meat segment, the brand owner asked for our help in thinking out of the box about packaging as they made a play to expand regionally. 
 
We put our heads together to come up with something the meat packaging world had never seen.
 
They decided to literally flip the pack on its head.


 
With the new pack the product greets its potential buyer from the bottom of the back, a clear differentiator amidst several other sliced chicken choices.
 
But they didn’t stop there – a new design demanded sophisticated printing in five colours. We finished the job with MONOAPET to get the glossy and transparent feel to complete the package. 

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