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Hardly a day passes by without the topic of sustainability being discussed in the media.
As a result, consumers are becoming increasingly concerned with sustainability issues whilst expecting their brands to keep up with their changing attitudes. Research shows that up to 78% of consumers believe brands should invest in more environmentally responsible packaging. Environmentally friendly products are also important to 59% of millennial shoppers.
How can brands meet these expectations?
A French brand owner was facing this dilemma when they contacted us. They wanted to revamp their cheese packaging sustainably whilst standing out in the supermarket aisle.
Our R&D team came up with the perfect solution: Paperly™, a paper-based packaging.
Paperly™, a paper-based packaging, is the perfect response to the challenge of a more environmentally friendly packaging, because the whole base can be recycled in the fibre stream*. Recyclable packaging can help you stand out on shelf and share with your customers your sustainability story.
With a paper tray made completely from renewable resources, Paperly™ will certainly attract consumers who prefer products with a more natural feel and look. Plus, it lowers CO2 emissions by 75% resulting in greater sustainability.
With its natural look and feel, our French client had no doubt that with Paperly™ their cheese would be the star of the aisle.
Have you too fallen in love with Paperly™? Contact us today.
* as long as it meets your country's recycling standards
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