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Carnivores aren’t going away any time soon. In fact, with the growing world population, more and more people want meat. According to data from Euromonitor International, since 2015, global meat consumption has grown by 2 percent. While this percentage may seem small, it actually accounts for hundreds of tons of meat.
Though overall meat sales are up, beef and veal consumption is going down. Here’s what we have learned:
So what does all of this mean for meat producers? Well, it starts with knowing what your target wants. If you are selling beef or veal, it’s all about selling the right product attributes to your consumer. Focus on lean cuts of meat, and use packaging that really highlights the quality of the meat.
For fish and chicken producers, this means the potential to appeal to a whole new market segment: the flexitarian. Grab the attention of health-conscious consumers with packaging that communicates good- for-the-body, wholesome meat (think Paper-Like™ paper alternative). Using current market trends to your advantage means higher revenue with less fuss on your end.
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