How much do you know about your customers? We help you target them better

How much do you know about your customers? We help you target them better

Global

How much do you know about your customers? We help you target them better

10/9/2018

 “What do consumers want?”

It’s a question that plagues brands and retailers. And how accurately they can answer it has a tremendous impact on how they compete in the marketplace. Understanding the shopping habits and preferences of global consumer types it is key nowadays. Based on Euromonitor International survey ’'Using Consumer Types to Understand the Path to Purchase'' [1]  we are providing you a brief about consumers types and how to target them better.
 

Secure Traditionalist - I am content with where I am in life



Secure Traditionalists do not enjoy shopping and seldom try new products, often sticking to their essential items. They place high importance on saving money.

Best way to target:

Discounts and sale offers could influence the Secure Traditionalists’ purchasing habits. Since they do not enjoy shopping experience, making the purchasing process convenient and efficient is important in order to make these customers to return.



Empowered Activist - I believe that I have the power to affect change



Empowered Activists value their personal well-being, global issues, and durable products to reduce footprint.

Best way to target:

Consider investing in partnerships and claims by well-known green and eco-conscious associations which may influence the Empowered Activist’s shopping decisions. Products should have clear descriptions and possibly green labels. Empowered Activists are conscious about their image that is why they keep up with the latest trends and enjoy trying new products.



Conservative Homebody - “Family matters most to me”



Conservative Homebodies often focus on personal issues, such as home, family and spirituality. They are driven by price, value for money and are likely to stick to their day-to-day purchases.

Best way to target:
Companies that clearly show where Conservative Homebodies can save money on essential purchases while providing a memorable shopping experience (special in-store promotions, pop-up shops and limited-time collections, loyalty programmes) are likely to ensure customer loyalty.



Inspired Adventurer - I strive to get more out of life



Inspired Adventurers are future-focused, value high-quality products and actively seek value for money, though they are not very loyal to brands and are likely to try new products.

Best way to target:

The Inspired Adventurer is most likely influenced by traditional marketing, especially through loyalty rewards programmes, TV commercials and in-store advertising. Competitively priced companies could entice Inspired Adventurers if new products contain features as their usual purchases.

Do you want to discover more about consumer’s type? Read the second part here.