Have your roast and eat it too

Have your roast and eat it too

Packaging Science

Have your roast and eat it too

2/1/2017

There’s nothing more comforting than a home cooked meal. But as our lives get crazier every year, the time we have to make one is slim to none. According to a study by Kantar Worldpanel, the average time spent cooking an evening meal in 1980 was a whole hour. Can you imagine taking an hour out of your day to prepare a roast dinner on a weeknight? Hardly. And can you imagine asking your customers to do the same?

Even though time spent cooking has gone down, to 31 minutes in 2015 to be exact, people still want deliciously prepared meat. That’s when ovenable films come to the rescue. Ready-to-go from shelf to table with no fuss, no mess, and no prep, cuts of beef and lamb packed in ovenable films can go straight in the oven and come out delicious every time. Ready meals are worth £2 billion in market revenue – consumers are looking for, and spending a premium on, time-saving, convenient products.

For red meat producers, this convenience market is a goldmine of opportunity. In the fish category alone, products featuring sauces and marinades add value to the market while increasing sales for the producer. An all-in-one product targeted toward the time-conscience, urban professional or working parent is the new frontier for beef and lamb evening meals. If it’s convenient, versatile, and easy enough for anyone to cook, customers will be lining up to take their dinner to the next level. 

While studies have found primary red meats are at risk of not fitting into the modern lifestyle, convenient solutions that take the stress out of cooking have created a new surge in beef and lamb sales. With ovenable films, busy consumers can have their roast and eat it too.