How some retailers are reducing food waste through effective packaging

How some retailers are reducing food waste through effective packaging

Market Insights

How some retailers are reducing food waste through effective packaging

2/17/2017

Last year, the topic of food waste inspired dozens of studies and articles in local and national media. The coverage brought forward the highs and the lows surrounding the reduction of food waste through charitable efforts. But are charitable efforts the only way retailers use to curb food waste? The Bemis® crew sheds light on one other way we work with retailers to help reduce wastage of meat products in particular.

From getting portions right to lowering leaks on the retail shelves, packaging films can help progress the food waste reduction conversation. Vacuum skin packaging such as Bemis SkinTite® second skin film fits tightly around the product and reduces leaks. Data[i] shows us that consumers perceive food as undesirable when it differs visually from the “normal”. Think ugly leaked packs and blood stained meat counter. Yuck!

Using Bemis SkinTite® films has also meant a longer shelf life that leads to improved product availability (through the weekend) and better cooking experience as the meat gets time to mature in the pack. Shelf life and the presentation of the meat itself both have a strong impact on the “buy/do not buy” choice in the store, but also on the “consume/do not consume” choice at home.

FAO[ii] estimates that each year, approximately one-third of all food produced for human consumption in the world is lost or wasted. A significant proportion of this occurs at the consumption stage and is related to consumer behavior. Packaging done using Bemis SkinTite® films also help consumers buy and use food in portions that match their needs.

Furthermore, Love Food Hate Waste, an initiative by the WRAP encourages consumers to “get your portions right” and become “familiar with your fridge and friendly with your freezer.” Consumers need as much help as they can get at the moment of purchase. Meat and cheese producers need packaging to help them deliver on that promise. Though reducing food waste continues to be a huge undertaking, innovative packaging solutions and charitable donations are playing their part. Now that’s something we can all work on and feel good about!
 
This article was based on this coverage of food waste by The Standard:  Revealed, the full scale of supermarket waste. Need more information on customer journey to purchase, check out our Playing the Meat Market ebook.
 
[i] 2015, Consumer-Related Food Waste: Causes and Potential for Action; Jessica Aschemann-Witzel, Ilona de Hooge, Pegah Amani, Tino Bech-Larsen, Marije Oostindjer; 26 May 2015; p 6462
[ii] 2011: Global Food Losses and Food Waste, FAO