Consumer Perceptions: Ovenable

Chef in home kitchen illustration

Culinary Convenience

Consumers are craving more convenient options in all aspects of their lives. Cooking is no exception.

Cooking Ingredients

What trends are influencing meal prep today?

Alarm clock icon

Cooking is Time-Consuming and Difficult

35% of EU consumers want to cook, but don't have time. Another 13% think that ready meals are tastier than the food they cook themselves.

time preparation

Meal preparation time

Time-stretched consumers want amazing meal without the work. The avarage time it takes to prepare a meal has reduced from 60 minutes to almost 20 in two decades.

Magic Wand Icon

Quick and Impressive food

Consumers interest in eating creatively remains strong and people want to eat amazing food in their own home.

Delivering Perfectly Cooked Meal with OvenRite®

With a growing demand for convenient, time-saving meals that require minimal prep and clean up, it’s no surprise that respondents in an independent study found that OvenRite® helped tenderise/improve flavor, retain juices and avoid over cooking, drying or burning the product.

Consumers recognise the benefits of ovenable packaging


What our customers are saying

Quote - Image Rotator

Icon of person

“I was really pleasantly surprised at how good this product is. It was cooked well and was tender, tasty and lean.”

-An English supermarket shopper

Icon of person

“A product new to the market has truly surprised all of us by its execution, idea and QUALITY.”

-A retailer from Poland

Icon of person

"Our retail buyers received better value for the product after we decided to use this new kind of packaging."

- A Finnish fish and seafood producer

OvenRite ovenable packaging

Ready to Learn More?