Study finds 90% of UK consumers are open to cooking meat products in packaging

ovenrite consumer study

Study finds 90% of UK consumers are open to cooking meat products in packaging

Market research for Bemis OvenRite® shows demographic is comfortable with in-pack cooking

Braine-l’Alleud, Belgium September 13, 2016 - A recent consumer study commissioned by Bemis, a European market leader in flexible packaging for meat and cheese, found that majority of consumers in the UK region are open to in-pack cooking with Bemis OvenRite®. Bemis OvenRite® dual-ovenable films aim to reduce food contamination while providing delicious, convenient meal options for a variety of markets. 

The study, conducted by Campden BRI in June 2016, interviewed over 100 meat eaters between the ages of 20 and 64. Here are few highlights:

  • 90 percent of consumers were open to in-pack cooking made possible by OvenRite®.
  • 90 percent trusted that the meat will cook properly in the package
  • Additionally, 91 percent of study participants said they read on-pack directions, making ovenable films both an easily accessible and safe way to cook meat.

Moreover, experiencing Bemis OvenRite®, 85% of the consumers confirmed that cooking in the pack would keep the oven(ware) clean, retain the meat juices, tenderise and improve flavour and avoid contamination of the food and environment. 

“This consumer study is a direct reflection of consumer demand for innovative, convenient products,” said Fabienne Vanhorenbeke, VP Marketing & Innovation. “Not only does the study prove that majority of consumers accept the notion of OvenRite®,​ but it is also an excellent resource for retailers looking for top-of-the-line products that appeal to their consumers.”

OvenRite® allows for cooking within the original packaging, keeping the meat infused with seasoning and sauces intended for enhanced taste. Packages can accommodate both frozen and fresh meat products, suitable for sous vide applications with the potential for packaging reduction.  

Get in-depth insights in our eBook: In-pack cooking: Are consumers ready?

Check out these other titles in the OvenRite® eBook series:


Bemis Europe is a supplier of flexible packaging used by leading meat and cheese companies across the EMEA region. We work collaboratively with forward-thinking companies to deliver inspired food and consumer packaging that enables customer success.
Bemis Europe is part of Bemis Company, Inc., a global packaging company with 60 facilities and 17,000 employees worldwide. With a presence across the Americas, Europe, and Asia, Bemis offers expert focus on helping each of its customers to move ahead towards success. More information is available at

Shweta Kulkarni
Communications Manager
Mobile: +32 471 19 24 91