Label Products and Print Techniques

It's a Wrap - Elevate Your Brand with Labels

Visual Appeal

It's a Wrap - Elevate Your Brand with Labels

9/27/2018

Is your package label the catalyst your brand is looking for to grow share?

Brands often overlook an opportunity to drive shelf appeal and profitability with durable secondary
packaging and labels. After all, a label is the first entity a consumer sees when choosing a product on
shelf.

Let’s dig deeper to explore bold shelf impact strategies.
 

Connect with your consumers

It starts with the fundamentals of understanding how your product resonates on shelf. Knowing how consumers interact with your product can spark new innovations to create bold label formats. In doing so, you can create a powerful billboard that takes your product from shelf to basket in seconds.
 

Step up by standing out

Variety is a key aspect in branding, from colors and patterns to font sizes. In addition, attractive print technologies can give your brand an edge. Digital printing allows for easy customization and may offer faster speed to market for smaller market launches.
 

Optimize your billboard

Does more landscape help or hurt your brand? This question does not have a distinct yes or no answer, but there is a key combination to designing better experiences for more of your consumers - an appealing label with modern, eye-catching, consumer-friendly packaging.
 

Let’s be clear

32% of consumers prefer uncluttered food product labels.1 Clear and transparent labels make it easier for consumers to quickly select your product, while showing the consumer exactly what they are going to consume.
 

More green for you and the planet

Claims of environmentally friendly packaging are appealing to today’s shoppers with 78% of consumers agreeing that brands should work to make packaging more environmentally responsible.2 By using eco-friendly labels your brand can reduce your environmental footprint without compromising on high impact graphics.
 

To learn more about our full portfolio of labels products, click here.


Sources: 1. Mintel – Food Packaging Trends, 2017; 2. Mintel – Food Packaging Trends, June 2016

Author

Gabrielle Whittaker
Senior Marketing Director