Importance of Consumer Packaging

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Why Packaging Matters... Really Matters

Fundamentals, Smart Packaging, Visual Appeal

Why Packaging Matters... Really Matters

8/24/2018

It used to be that three meals a day was the standard for most households. But today, snacking is the new normal, creating new eating occasions with implications for portability, portionality and pairings.

What’s driving the snacking trend?

Today, consumers find themselves having more things to do than they have time available, due to their fast-paced, overlapping lifestyles.

Today, 43% fewer family meals are being prepared than 5 years ago due to mismatched schedules.1

Today, 94% of adults in the U.S. snack at least once a day and 55% snack 2-3 times daily.2

Today, the opportunity has never been greater to grab a bite of more share by meeting on-the-go demands of snack hungry consumers.

Product offerings and variety are driven by consumers’ preferences, and CPGs are challenged to deliver on the shelf. It’s often one thing that stands between success and failure in the marketplace: the package. Packaging is a powerful enabler that connects your product to snackers and their lifestyles.

The right packaging can address the unmet needs of today’s on-the-go consumer, through form, ease of functionality, product protection, portability, and visual appeal. Additionally, product launch timelines continue to shrink, making the need to quickly deliver meaningful, pragmatic packaging solutions critical to your success.

This pathway to success begins with collaboration. Collaboration is the driver in understanding challenges more deeply, creating meaningful concepts more quickly, and delivering best fit solutions that you can take to market, so you can continue to munch on growth.

Sources: 1. Euromonitor - Toluna USA study, 2016; 2. Mintel – Snacking Motivations and Attitudes, May 2017


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Author

Margaret Martins
Sr. Business Development Manager