Sustainable Packaging for Brands

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On 11 June, Amcor completed its acquisition of Bemis, forming a company with One GREAT Future – unmatched talent and safety, comprehensive reach and scale, industry-best operations and innovation, and a strong commitment to responsible packaging and sustainability. Find out more.

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Sustainability Pressure is Real for Brands

Smart Packaging

Sustainability Pressure is Real for Brands

12/10/2018

Consumers are bombarded every day with images and headlines warning of the impact of plastic on the environment. As a result, their expectations are shifting the responsibility to brands. In fact, 78% of consumers agree brands should work to make packaging more environmentally responsible1, and 59% of millennial shoppers say environmental responsibility is an important factor in product choice2.

In addition to consumer demands, brands also face pressure from the Extended Producer Responsibility (EPR) legislation that requires CPGs to take responsibility for the environmental impact of their products.

How can brands meet these aggressive and evolving expectations?

Currently, brands are applying more emphasis on sustainability efforts, with the majority of that focus being on end-of-life solutions. Utilizing Bemis® Encore™ ultra-clear recyclable* film packaging can open new doors, and build a connection between your brand and consumers. Recyclable packaging can help you differentiate on shelf and tell your sustainability story. Increased profits are likely, as 57% of consumers say they would pay more for a package that is better for the environment3.

CPGs can act now to move their products into more sustainable packaging before their competitors, creating the opportunity to increase market share and build brand loyalty among many consumers.


In comparison with prior offerings, Bemis® Encore™ ultra-clear recyclable* film provides the advantages of a standard standup pouch, with the added benefit of recyclability*. If you are ready to drive growth in your organization through recyclable packaging, contact us today.


Sources: 1. Mintel, Food Packaging Trends - US - June 2016; 2. Mintel, Food Packaging Trends - US - June 2017; 3. FPA Report, P. 13

*Encore™ ultra-clear recyclable film is designed to be recycled through existing How2Recycle® store drop-offs.
How2Recycle® is a registered trademark of GreenBlue Institute.

Author

Melinda Jones
Business Intelligence Manager