The way consumers shop has evolved and divided from the traditional grocery store of twenty years ago. There are now many convenient options in every community:
- Drug stores
- Value / dollar stores
- Mass merchandise / warehouse / club stores
- Convenience stores
Each of these channels creates a new layer of complexity for CPGs – understanding consumer motive, supply chain efficiency, size of store shelves and aisles, size of backroom storage space – thus creating new challenges and opportunities when it comes to the packaging of your product.