Shopping traffic habits are shifting from the center of the store to the perimeter. Only 34% of consumers aged 18-34 shop for center store foods, compared to 62% of those aged 55 and older. Younger shoppers are more interested in the fresh and chilled aisles, compared to the processed and frozen food options found in the center aisles.
Yet, shelf-stable foods are more likely than chilled or fresh foods to provide the perception of convenient and time-saving. Packaging can enable these drivers to make shopping the center of the store more appealing to today’s younger shoppers.
Source: Mintel: 2018 Global Packaging Trends – US, December 2017