Feature pastel colors, illustrations and fun imagery in a way that makes consumers more likely to engage with your product. Take consumers on a journey back to their childhood and bring your packaging to life with whimsical graphics. Hand-drawn logos and illustrations, paired with high definition photography can help you achieve this playful approach.
Source (Concepts 1-6): Global Packaging Design Trends 2015, Works Design Group; 1Packaging Matters. Consumer Insights Study. June 2016; 2FPA Report, PG 13; 3Packaging Strategies. “Transparent Packaging Reigns in the Food Aisle”; 4thedieline.com