Bemis Performance Packaging receives 2012 Global Packaging Award for Innovation
Source: Bemis Performance Packaging
Oshkosh, WI December 3, 2012 - Bemis Performance Packaging, a leading supplier of flexible packaging, pressure sensitive material and roll-fed labels announced it has received a special jury innovation design award from the 2012 Beverage World Global Packaging Design competition. The award honors the innovation of a special label produced by Bemis Performance Packaging. The Peel N’ Tear™ label is an extended roll-fed label providing a patented, perforated, removable coupon. The back of the coupon portion is printed to convey a variety of information including variable gaming, cross-merchandising, new product launches, or rebates and discounts. A full label remains on the bottle after the coupon is removed. As a result, the UPC and deposit copy remain, allowing the bottle to pass through the redemption and recycling processes.
Peel N’Tear™ label for the brand Tum-E Yummies from BYB Brands (a Coke Consolidated Division)
The Peel N’ Tear™ label provides a unique solution for small bottle labels. The peel-able corner entices consumers to tear off the perforated coupon revealing the gaming code that drives consumers to the product’s website.
“The Peel N’ Tear™ platform offers our customers a unique approach to bottle labeling and targeted communication with the end consumer. The concept was borne out of collaboration with our allied equipment partners which together with Bemis print technologies delivered true innovation to the beverage market,” said JB Fisher, General Manager – Beverage Segment of Bemis Performance Packaging. “Peel N’ Tear™ demonstrates Bemis’ commitment to the beverage industry which is part of our active pipeline of secondary and primary packaging innovation targeted at this segment.”
The 2012 Beverage World Global Packaging Design Awards recognize the best in beverage packaging design around the world. The packaging was judged on a variety of elements including graphic design and structural innovation.
The award is featured in the November 15, 2012 print edition of Beverage World magazine and digitally online at BeverageWorld.com.
ABOUT BEMIS COMPANY, INC.
Bemis Company is a major supplier of flexible packaging and pressure sensitive materials used by leading food, consumer products, healthcare, and other companies worldwide. Founded in 1858, the Company is included in the S&P 500 index of stocks and reported 2011 net sales of $5.3 billion. The Company’s flexible packaging business has a strong technical base in polymer chemistry, film extrusion, coating and laminating, printing, and converting. Headquartered in Neenah, Wisconsin, Bemis employs approximately 20,000 individuals worldwide. More information about the Company is available at our website, www.bemis.com.